Fluency & Expertise in:
Copywriting
Content writing
Proofing & Editing
Strategic writing
Brand work
Creative ideation
Hi, what can I do for you?
Content Creation
Let’s generate interest and action for your company with spot-on content. I collaborate with teams to create big-picture clarity and engagement.
Improve leads with original, engaging, and purposeful native-English writing in a tone of voice tailored to you
From promotional ads and brief product descriptions to speeches and white papers, handle a diverse range of content needs with one source
Enjoy getting things done with a conscientious, reliable, and incisive partner
Strategic Ideation
Create goal-driven, persuasive ideas with the boost of a creative sparring partner. I use coaching frameworks to help you establish priorities, tackle blind spots, and chart your way forward.
Approach blockers and locate opportunities with a fresh perspective
Tap into your resources for purpose and momentum
Generate new concepts and approaches with brainstorming
Selected Work
My roles / deliverables are described under each image.
Please contact me for further work examples.
STORYBOARDING, VOICEOVER SCRIPT + COPY Client: adidas internal comms (Data Quality Management), Agency: Cognizant Insight, Strategy + Design/Zone Digital DE
CAMPAIGN DEVELOPMENT SUPPORT & WEBSITE COPY Client: Optiver (Online Financial Markets), Agency: Tribal DDB, Team: Chermaine Assadian, Fabian Hupfauf
WEBSITE CONTENT ORGANIZATION & COPY Client: Briggs + Walker (Field Sales Platform), Design: Marieke Kuijl
BUILDING IDENTITY/NAMING PROJECT - Client: NLÉ Architects, in collaboration with Spindler Unltd. Project details
BRAND IDENTITY + COPY Client: Marc Koehler Architects in collaboration with Spindler Unltd.
APP + ONLINE COPY Client: LedoMusic.is (Music Distribution Platform); Agency: Code D’Azur
CAMPAIGN STORYLINES, VARIOUS STRATEGIC AND CREATIVE CONTENT Client: Vlisco (Textile, Fashion)
SEASONAL CAMPAIGN THEMES 2013-2015 Client: Stills Atelier (Fashion)
BRAND PLATFORM, TONE OF VOICE GUIDELINES Client: Oilily (Fashion)
BRAND FILM, STORYBOARD + SCRIPT Client: Turnover (Fashion). TO VIEW VIDEO USE PASSWORD: turnover
Industries I’ve gotten to know:
B2B, B2C, B2E: Architecture, Automotive, Agriculture, NFP/Sustainability, Public Health, Banking, Business Outreach, Financial Markets, Cannabis, SMB (MKB in NL), Pet, Fashion, Digital Music Distribution, Fragrance, Food and Drink, Technology, Travel, Logistics, Consumer Electronics, Boats and Pleasurecrafts, Optical, Lifestyle, Entertainment, Employment
Brands I’ve written for:
iAmsterdam, Amsterdam Science Park, Rituals, HOYA, Phillips (women’s hair, home entertainment, lighting), Staff Selects, DeRuiter, Optiver, Aiden, TomTom, APM Terminals, KLMAFM Cargo, KLM, Heineken, MKA Architects, NLE Architects, Monster Worldwide, adidas (data quality management), Reebok, Oilily, Vlisco, Gucci Parfum, Stills, Sandwich, Turnover, NONO, Tumble’n’Dry, Frito Lays, M&M’s, Pepsi, Danone, Pedigree, Whiskas, Cesar, Volkswagen, Mitsubishi, Jeep, Dodge, Chrysler
Clients and Agencies I’ve supported:
Cognizant Insight Strategy and Design, Zone Digital DE, EdenFrost, Nomads, Code D’Azur, PlusOne, Briggs + Walker, Ashoka Netherlands, Endemol Shine Group, Veldhovengroup, Spindrift, Hearst Media, Beebee + Bongo, AMFI, Tribal DDB, Pixelfarm, Spotzer Media
Availability
As a freelance copywriter I’m available for:
continuous part-time contracts
concentrated engagements for specific projects
brief multi-day assignments
Ready. Aim. Inspire.
I help clients tell their stories well. To do that, I listen. Since 2005 I’ve worked with companies of all sizes and types to transform raw or complex ideas into clear and purposeful messages. Learning about companies, products and services - and what makes them unique - gets my creative wheels turning.
I’ve lived in the Netherlands since 2008, primarily writing for Dutch companies in global markets. Today I balance two streams of professional service: freelance copywriting, and running my private practice as a personal development coach.
As an incurable learner, my studies include fine art, semiotics, graphic design, cultural anthropology, psychology, and philosophy. I’m an avid tinkerer in paper, textiles, and found objects. I speak English and Japanese, and continue to work on Dutch fluency.
